4x3 outdoor for Reunion Island iconic rum.
Charrette becomes lively by replacing its famous illustrated "ox cart label" with a scene from actual life at sugarcane fields.
Category: Drinks, alcoholic
Client: Rhums Réunion
Agency: mambo communication
Country: Reunion
Creative Director: pedro de oliveira
Art Director: Radj
Copywriter: Johanna Amalou
Photographer: Martin Benke
Photographer: Pierre Marchal
Retoucher: Jekill n'Hyde