Rialto Channel Print Beginning, middle and end by DDB Auckland

Beginning, middle and end
The Print Ad titled Beginning, middle and end was done by DDB Auckland advertising agency for subbrand: Rialto Channel (brand: Rialto Channel) in New Zealand. It was released in Jul 2013.
Advertising campaign for Rialto Channel

Rialto Channel: Beginning, middle and end

Brand
Rialto Channel  (Rialto Channel)
Media
Print
Released
July 2013
Posted
July 2013
Market
New Zealand
Industry
TV Channels/Radio Stations and Programmes
Agency
DDB Auckland
Executive Creative Director
Andy Fackrell
Copywriter
Rory Mckechnie
Creative Director
Chris Schofield
Art Director
Adam Thompson
Account manager
Georgia Newton
Illustrator
Erica Harrison

Credits & Description:

A new direction for the Rialto Channel, positioning it as The Storyteller with a self aware campaign that makes light of the category stereotypes and films in general.
Category: Publications & media
Client: Rialto
Agency: DDB Group New Zealand
Country: New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Adam Thompson
Copywriter: Rory Mckechnie
Group Account Director: Nikki McKelvie
Planner: Craig McLeod
Planning Partner: David McIndoe
Illustrator: Erica Harrison
Account manager: Georgia Newton
General Manager Rialto - Roger Wyllie
Marketing Executive Rialto - Curtis Atkinson