Brand: Richmond Region Tourism
Media: Print
Category: Transport & Tourism
Agency: Virginia Commonwealth University Brandcenter
Geo: United States
Richmond Region Tourism: Boston
Known to locals as RVA, Richmond is coming out of the closet with OutRVA, a new campaign designed to show people Richmond’s strong LGBT community and highlight the area as a travel destination for LGBT travelers. The campaign launched Sept. 1 with advertisements in LGBT publications in the form of coming out letters from Richmond.
Advertising School: Virginia Commonwealth University Brandcenter, USA