River Island: Labels Are For Clothes

Credits & Description:

Brand: River Island
Agency: Studio Blvd.
Creative Director: Jamie Brunskill
Copywriter: Jen Cox
Art Director: Callum Walker
Designer: Jamie Brunskill
Account: Paula Barrera-Fermin
Chief Strategy Officer: Alistair Green
Digital Producer: Ross McGeown
Producer: Ross McGeown, Joy Hart
Photographer: Richard Burbridge
Director: Lacey
DP: Benedict Spence
Client: Josie Cartridge
Marketing Production: Rebecca Doherty
Head of Social Media: Angela Asiedua
Published: February 2018
Synopsis:
The campaign has been created by integrated agency Studio Blvd. to raise awareness of the outdated and irrelevant labels people are given. Shot by renowned photographer Richard Burbridge and director of-the-moment Lacey, the campaign banishes labels to clothes, not people whilst mocking those labels of old.
The campaign seeks to raise awareness of the outdated and irrelevant labels people are given.
Labels have been pervasive in society for far too long, whether it’s gender, sexual orientation, ethnicity, religion or others. Studio Blvd and River Island aim to banish labels to clothes, not people, positively celebrating the individual, whilst mocking those labels of old.