Robin Wood Print Deer by Grabarz & Partner Hamburg
Robin Wood: Deer
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Crafts for Advertising | Illustration for Advertising | Wood Pencil |
| New York Festival 2016 | ||
| Design | Design: Craft: Illustration | Second Prize Award |
| Public Service Announcements | Public Service Announcements / Communications: Print | Third Prize Award |
| Outdoor / Out Of Home | Outdoor / Out Of Home Marketing: Craft: Illustration | Third Prize Award |
| Print - Traditional & Digital: Craft: Illustration | Third Prize Award | |
| LIA 2016 | ||
| Design | Use of Illustration Campaign | Silver Winner |
| One Show, 2016 | ||
| Design | Craft - Illustration - Single or Series / Illustration - Single or Series | Bronze Pencil |
| Clio Awards 2016 | ||
| Print Technique | Public Service: Art Direction | Bronze |
| Print Technique | Public Service: Illustration | Gold |
| Epica Awards 2016 | ||
| Illustration | Illustration | Gold |
| Environment | Environment | Silver - Print |
| Print Craft | Print Craft | Gold |
| Ad Stars 2016 | ||
| Design | Communication Design: Posters | Crystal |
| Print Craft: Illustration | Silver | |
| Print Craft: Art direction | Crystal | |
| ADCE Awards 2016 | ||
| Design & Craft | Illustration & Photography | Silver |
| Eurobest Awards 2016 | ||
| Healthcare | Health & Wellness: Corporate Image & Communication | Silver Eurobest Campaign |
| Outdoor | Billboards & Street Posters: Charities & Appeals | Bronze Eurobest |
Credits & Description:
Brand: Robin Wood
Media: Print
Category: Public Interest, NGO
Agency: Grabarz & Partner
Geo: Germany
Robin Wood: Deer
Destroying nature is destroying life.
Advertising Agency: Grabarz & Partner, Germany
Creative Director: Florian Kitzing
Art Director: Manuel Wolff
Copywriter: Katharina Kowalski
Illustrator / Photographer: Illusion
Published: February 2016
Description: Brief.The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rainforests and climate. How can we raise awareness and generate donations through a campaign?
Challenge:
The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rain forests and climate. How can we raise awareness and generate donations through a print campaign?
Idea:
We developed a print campaign with a photo-realistic illustration style, which dramatically demonstrates the consequences of the destruction of nature for local forests, rain forests, the climate and thus also wildlife.
Solution:
Our print campaign highlights the destruction of nature. From illegal logging and slash-and-burn clearing to the reckless over-exploitation of nature. Ecological systems are being destroyed and animals are vanishing from our motifs one by one. If we destroy nature, we destroy life. The motif is presented in the same authentic way as the issue at hand. The photo-realistic illustration style, the 3D presentation and the wealth of information provided also highlight the various causes of the decimation of the animal kingdom.