Rolling Stone Magazine: FOLK

Credits & Description:

Category: Illustration
Advertiser: AXEL SPRINGER MEDIAHOUSE BERLIN
Product/Service: ROLLING STONE MAGAZINE
Agency: OLIVER VOSS
Creative Director: Oliver Voss (OLIVER VOSS Werbeagentur)
Creative Director: Till Monshausen (OLIVER VOSS Werbeagentur)
Copywriter: Oliver Voss (OLIVER VOSS Werbeagentur)
Copywriter: Florian Zwinge
Art Director: Till Monshausen (OLIVER VOSS Werbeagentur)
Art Director: Florian Zwinge
Illustrator: Klaus Aßmann
Illustrator: Florian Zwinge
Illustrator: Ini Neumann
Media placement: Advertisement - Newspaper - 24.01.2012

Describe the brief from the client
Create a print campaign for the Rolling Stone magazine that is like rock 'n' roll music itself: loud and outstanding.

Describe the challenges and key objectives

The challenge was to transfer the strength of rock 'n' roll music into another medium (print) and have each print page look as bold and strong as rock 'n' roll.

Describe how you arrived at the final design
The campaign melts together countless illustrations and photography to create visual explosions that are as loud and as colourful as rock 'n' roll.
Just as the headlines of the ads suggest: they do advise us boldly to add a little bit more rock 'n' roll into our sometimes boring lives.

Give some indication of how successful the outcome was in the market

The ads ran in newspapers and on the internet with strong reactions to the visual language, offering a massive amount of details upon a second look.