Category: Public Interest, NGO
Media: Print
Brand: Rotary Coimbatore Spectrum
Agency: Stark
Geo: India
Advertising Agency: Stark Communications, India
Creative Director: Jacob Thomas
Art Director / Illustrator: Vinod Vareed
Published: March 2018
Synopsis:
We used smart illustrations to connect cricket and its elements to the type of charity work that would benefit from the match; be it education, medical aid or even setting up toilets and drinking water in villages. The result was a clear and powerful communication, that got everyone’s attention.
Cricket for a cause.