Royal Caribbean Print Sale by Hometown London

Sale
The Print Ad titled Sale was done by Hometown London advertising agency for Royal Caribbean in United Kingdom. It was released in Dec 2017.
Advertising campaign for Royal Caribbean

Royal Caribbean: Sale

Brand
Royal Caribbean
Media
Print
Released
December 2017
Posted
December 2017
Market
United Kingdom
Industry
Ferries & Cruises
Production Agency
Unit
Director
Simon Labbett
Agency
Hometown London
Creative Director
Simon Labbett
Creative
Maggi Machado
Creative
Gabriella Old
Creative
Ben Rutherford

Credits & Description:

Alternative title: This is How to Holiday
Category: Hospitality, Tourism
Media: Outdoor
Brand: Royal Caribbean
Agency: Hometown
Geo: United Kingdom
Advertising Agency: Hometown, London, UK
Director / Creative Director: Simon Labbett
Creative Team: Gabriella Old, Ben Rutherford, Maggi Machado
Strategic Planner: Don Larotonda
Account Director: Linn Frost
Account Manager: Rosie Huggon
Typographer: Sonia Roya Peguero
Production Company / Sound: UNIT
Producer: Tim Page
Editor: Scott Ryan / UNIT
Post: ZONE
Published: December 2017
Synopsis:
Royal Caribbean has revealed a new brand campaign ‘This is How to Holiday’. In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them.
‘This is How to Holiday’, devised by advertising agency Hometown, continues to showcase extraordinary moments and includes bold language to overcome the misconceptions around cruise and inspire the new-to-cruise audience to consider a Royal Caribbean cruise as a new option for their holidays.
This Is How To Holiday
One Big Sale
Now On