Royal Navy: We Are Royal Marines

Credits & Description:

Agency: Wcrs
Brand: Royal Navy
Advertising Agency: Wcrs
Production Company: Wcrs
Executive Creative Director(s): Billy Faithfull
Creatives: Katy Hopkins, Steve Hawthorne
Designer(s): Tomek Drozdowski
Producer(s): Mark Lambourne
Others Associated And Title: Account Handling: Mike Stern
Description (in 100 Words Or Fewer): The Challenge Of This Campaign Was To Grab The Attention Of 16-18 Year Old Guys And Highlight To Them What Makes The Royal Marines Different From Other Military Units. The Main Difference Being That The Unique Skills, Training And State Of Mind Of Royal Marines Commandos Makes Them One Of The Most Feared Military Units On The Planet. To Bring This Fact To Life We Create A Series Of Posters That Look Almost Like Movie Posters, With Edgy, Horror-movie Style Imagery And Copy That Explains How Their State Of Mind Makes Them An Adversary To Be Feared.