RSA (Road Safety Authority Ireland) Print Hangover by Irish International BBDO Dublin
The Print Ad titled Hangover
was done by Irish International BBDO Dublin advertising agency for RSA (Road Safety Authority Ireland) in Ireland. It was released in Nov 2017.
RSA (Road Safety Authority Ireland): Hangover
Media
Released
November 2017
Posted
November 2017
Market
Industry
Executive Creative Director
Copywriter
Art Director
Credits & Description:
Campaign created by BBDO, Dublin, targeting drivers still drunk the morning after a night out.
Media: Print
Category: Public services & utilities
Client: Road Safety Authority Ireland
Agency: BBDO Dublin
Country: Ireland
CGI: Joe Lawrenson
CGI: Joe Thornley
Executive Creative Director: Dylan Cotter
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Account Director: Ken Kerr
Studio: Gareth Heffernan
Retoucher: Lee Hickman
Account manager: Dave Power
Description:
11% of fatal alcohol crashes happen the morning after.
Never drink and drive.