Saab Print THE SCARF by Lowe Brindfors Stockholm

THE SCARF
The Print Ad titled THE SCARF was done by Lowe Brindfors Stockholm advertising agency for subbrand: Saab 9.3 Convertible (brand: Saab) in Sweden. It was released in Jan 2010.
Advertising campaign for Saab

Saab: THE SCARF

Brand
Saab 9.3 Convertible  (Saab)
Media
Print
Released
January 2010
Posted
January 2010
Market
Sweden
Industry
Cars
Agency
Lowe Brindfors Stockholm
Executive Creative Director
Martin Bartholf
Executive Creative Director
Rickard Villard
Art Director
Rickard Villard
Typographer
Ola Lanteli
Account Supervisor
Pelle Holm
Creative Director
Magnus Wretblad
Art Director
Patrik Westerdahl
Photographer
Frida Ström

Credits & Description:

Category: Cars

Advertiser: SAAB AUTOMOBILE

Product/Service: SAAB 9-3 CONVERTIBLE

Agency: LOWE BRINDFORS

Executive Creative Director: Villard/Bartholf

Creative Director: Magnus Wretblad

Art Director: Rickard Villard/Patrik Westerdahl

Account Manager: Frida Johansson

Account Supervisor: Pelle Holm

Advertiser's Supervisor: Annika Priou

Typographer: Ola Lanteli

Photographer: Frida Ström

Other Credits: Retouch: B Smart

Type Of Ad: Magazine

Date of First Appearance: Jan 20 2010 12:00AM

Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN



English Translation of Main Headlines

Brief: Saab is a Scandinavian car company that builds cars for Scandinavian weather. That means building convertibles for 4 seasons. So how do get women to feel the joy of driving a convertible a sunny day – regardless of season?


Solution: By visualizing a classical convertible-movie-sequence with a flying scarf, but in an updated version, we hope to get all the Thelmas and Louises around to want to drive a saab convertible – even in the winter time.