Saatchi & Saatchi: The World ends in one year

Credits & Description:

THE WORLD ENDS IN ONE YEAR. WHAT A JOY!



How many times has it been said that the world will end on the 21st of

December of 2012? It's a good Hollywood script, a great theme to sell

books, and a good oportunity to tell the unwary to give away all because

a ship will save them. The truth is that at dawn no one will be able to save

them from bankruptcy or unpredictable weather.



Everything is based on prophecies like the ones made by the Maya

Culture. In our theory, the sculptor of the Mayan calendar completed the

full circle when he was in the year 2012, as he could have also ended it in

1986.



But there is something more within the environment, we are going

through difficult times, and advertising does not escape from it. There is

fear, there is despair. There is a drought of ideas, and also a flood of bad

ideas; there is hunger for good ideas, and an economic crisis is going on,

and again, there is a lack of ideas.



Is this the end of the ideas?



Is the business not as fun as it used to be?



Maybe we feel this way in our busines because publicists are now only

interested in winning awards with adds that never air, those that people

never see and that we all miss so much, and while the pessimistic reason

expects the year 2012 to be apocalyptic and obscure, we at Saatchi &

Saatchi will appeal to love and change. And if it is to be true that we

have only one year left, we will continue on our path to the good, to what

things used to be like.



So if this is to be our last year, lets do it well, lets make it the best year

on the planet, lets make it with special love, with no time for doubt or

discussion. We must do things that exite us, that make us laught, that

make us share, and if for any reason the world must come to an end,

at least it will end leaving us happy, with our hearts fulfilled. And if it

doesn´t end, then it will be a year worth learning that with love children

are born happier, kinder cities are built, and advertising will want to be

seen and shared again.



So, what a joy!



This is the way think at Saatchi & Saatchi, The Lovemark Company.



This ad was released on 21 December 2011 to invite that we only have 366 days to make the best year.



Advertising Agency: Saatchi & Saatchi, Bogotá, Colombia

Executive Creative Director: Juan Pablo Navas

Creative Directors: Juan Carlos González, Margarita Olivar

Art Director: Margarita Olivar

Copywriters: Juan Carlos González, Juan Pablo Navas