Safeguard Print Racer by Saatchi & Saatchi Guangzhou

Racer
The Print Ad titled Racer was done by Saatchi & Saatchi Guangzhou advertising agency for subbrand: Safeguard Soap (brand: Safeguard) in China. It was released in Sep 2009.
Advertising campaign: Safeguard (Everything Is A Toy To Kids)

Safeguard: Racer

Brand
Safeguard Soap  (Safeguard)
Media
Print
Released
September 2009
Posted
September 2009
Market
China
Industry
Hygiene & Personal Care Products, Soaps
Agency
Saatchi & Saatchi Guangzhou
Copywriter
Arthur Tsang
Creative Director
Popo Wu
Copywriter
Akon Li
Creative Director
Samuel Lau
Art Director
Fan Ng
Account Supervisor
Pully Chau
Account Supervisor
Ann Jingco
Account Supervisor
Sherry Tan
Photographer
David Chen
Account Supervisor
Jane Quelch
Art Director
Feel Fu
Copywriter
Dang Lei
Art Director
Jo Jong
Art Director
Willyes Lam

Credits & Description:


Advertiser/Client: PROCTER & GAMBLE


Product/Service: SAFEGUARD


Entrant Company: SAATCHI & SAATCHI GUANGZHOU, CHINA


Advertising Agency: SAATCHI & SAATCHI GUANGZHOU, CHINA


Creative Credits


Chief Creative Officer: Edmund Choe/Andy Greenaway


Executive Creative Director: Ng Fan


Creative Director: Popo Wu/Samuel Lau


Copywriter: Akon Li/Dang Lei/Arthur Tsang


Advertiser's Supervisor: Todd Zhou/Victor Gong/Berty Lam/Jimeng Zhang


Account Supervisor: Ann Jingco/Sherry Tan/Jane Quelch/Pully Chau


Art Director: Ng Fan/Feel Fu/Jo Jong/Willyes Lam


Photographer: David Chen


Other Credits: Retouching- James Chan