Advertised brand: The Salvation Army
Advert title(s): Donate yourself
Advertising Agency (Name, City, Country): BWM Dents Melbourne, Australia
Creative Director: Brent Liebenburg
Art Director: Phil van Bruchem
Copywriter: Ryan Purcell
Planner: Mac Wright
Photographer: Garth Oriander
Retoucher: Steve Simmonds
Other additional credits: Garry Tanner – Territorial Marketing Director
Leveraging the Salvation Army's iconic assets, this visually compelling campaign is encouraging people to donate more than just their money, but also their time as a volunteer to The Salvation Army.