Samilia Print Samilia by J. Walter Thompson Brussels

Samilia
The Print Ad titled Samilia was done by J. Walter Thompson Brussels advertising agency for Samilia in Belgium. It was released in Jul 2018.
Advertising campaign for Samilia

Samilia: Samilia

Brand
Samilia
Media
Print
Released
July 2018
Posted
March 2020
Market
Belgium
Industry
Public awareness
Agency
J. Walter Thompson Brussels

Credits & Description:

Category: Public Interest, NGO
Media: Integrated
Brand: Samilia
Agency: JWT
Geo: Belgium
Advertising Agency: JWT Brussels, Belgium
Creative Director: Xavier Bouillon
Art Director: Yagiz Ekren
Copywriters: Yves Cwajgenbaum, Jan Leenders
Motion Designer: Nicolas Grandry
Web Design: Natalia Konovaloff
Graphic Designers: Emilie Sodini, Pierre Modave
Accounts: Olivia Gathy, Severine Janssen
Sound Design: Bleu Nuit
Published: June 2018
Synopsis:
This initiative aims to shed some light on the darker sides to an otherwise wonderful celebration of sports: human exploitation and trafficking. This campaign is in no way a campaign against the World Cup or any other major sport event. It is a campaign that denounces the misdeeds that are committed in its shadow. The tone is deliberately provocative. We agree, betting on human misery is absolutely awful. This approach expresses the confrontation of two different realities that will live next to each other during an entire month; the reality of human beings treating other human beings like currency.