Santa Casa De Misericordia De Sao Paulo: Bill Taylor

Credits & Description:

Based on a New England Genealogical Society research that shows the genealogical tree of several families, we found out that some unexpected personalities are distant relatives and no one had a clue. Combining this with the fact that most people only donate blood when a family member or acquaintance needs, we created a campaign encouraging the donation of blood to anyone, conveying the message that you never know when you might be helping someone in your own family.
Media: Print
Category: Charities & appeals
Client: Santa Casa de Misericórdia de São Paulo
Agency: Y&R São Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Mariana Villela
Copywriter: Marina Erthal
Head of Art: Felipe Pavani
Account Director: Heloisa Guimarães
Print Producer: Ronaldo Cavalcante
Art Buyer: Monica Beretta and Stephanie Wang
Media: Gustavo Gaion and Marcello Bolla
Image Bank: Getty Images