Santa Helena: No logo ad

Credits & Description:

Nasta WPP in Paraguay.
Advertising Agency: Nasta WPP
Agency website: https://www.facebook.com/AgenciaNasta
Client: Santa Helena
Creative Director: Sergio Sevega
Art Director: Sam Griffith
Copywriter: Mario Hannich
Account Executive: Belén Alfonso
Short rationale:
No logo ad
CAP (Cámara de Anunciantes del Paraguay) published the list of 2015’s most remembered and preferred brands in the country and Santa Helena takes the prize in the “Wine” category. Therefore, we sought a different way to communicate said award, publishing a press advertisement but removing the brand’s logo.
Being a brand that’s well positioned in the mind of it’s consumers, they can recognized it by the shape of the bottle and isotype.
This action was the first to be carried out by a wine brand.