Scania Print Can you handle more than your truck, 1 by Crispin Porter + Bogusky Gothenburg

Can you handle more than your truck, 1
The Print Ad titled Can you handle more than your truck, 1 was done by Crispin Porter + Bogusky Gothenburg advertising agency for subbrand: Scania (brand: Scania) in Sweden. It was released in Mar 2014.
Advertising campaign: Scania: Can you handle more than your truck

Scania: Can you handle more than your truck, 1

Brand
Scania  (Scania)
Media
Print
Released
March 2014
Posted
March 2014
Market
Sweden
Industry
Cars
Agency
Crispin Porter + Bogusky Gothenburg
Art Director
Dennis Rosenqvist
Copywriter
Jimmy Hellkvist
Photographer
Göran Wink

Credits & Description:

Media: Print
Category: Automotive
Agency: CP+B
Brand: Scania
Geo: Europe, Sweden
Can you handle more than your truck? Sign up now if you're as good at making a sharp turn as bargaining with local farmers.
The Scania Driver Competitions is a global competition engaging more than 40 markets to participate in finding the most skilled driver every other year. The driver has to complete a theory test and will then be invited to perform a skill test on their local market involving skills like maneuvering, fuel economy, cargo securing, defense driving etc. The winner will then compete in the finals in Södertälje, Sweden in 2015.
Advertising Agency: CP+B, Gothenburg, Sweden
Creative Directors: Gustav Martner, Björn Höglund
Art Director: Dennis Rosenqvist
Copywriter: Jimmy Hellkvist
Client service director: Carl-Johan van Heesch
Account director: Marika Trygg
Photographer: Göran Wink
Stylist: Anaya Sylwander
Final art: Per Westlund
Post production: Per-Olov Samuelsson / Heartland
Published: February 2014