That a truly great truck driver needs excellent skills in handling vehicles goes without saying. But he or she must also be able to master a multitude of unexpected daily surprises than may arise. To announce this yearâs Scania Truck Driver Competitions, CP+B created the invitation video âCargo Madnessâ along with a print, digital and social campaign that asks âcan you handle more than your truck?â
Category: Business equipment & services
URL: http://scania.com/drivercompetitions/en-gb
Client: Scania
Agency: CP+B
Production: Hobby Film
Country: Sweden
Director: Carl Sundemo
Creative Director: Gustav Martner
Creative Director: Björn Höglund
Art Director: Dennis Rosenqvist
Copywriter: Jimmy Helkvist
Producer: Niklas Adolfsson
Production company: Hobby Film
Account Director: Marika Trygg
Photographer: Göran Wink
Client service director: Carl-Johan van Heesch
Motion graphics: Jörgen Bengtsson
Stylist: Anaya Sylwander
Final art: Per Westlund
Post production: Per-Olov Samuelsson