Scion: Ad for Scion Pure Process "Surprisingly Easy" campaign.

Credits & Description:

Global creative agency ATTIK is very proud to share its Pure Process campaign for Scion, involving a TV spot that has been airing widely since last month and many integrated cross-media elements. For its :30 TV spot, ATTIK turned to production company Humble and director Jeff Bitsack to create a humorous take on how one young man's success with Pure Process led his noisy neighbor to use it to quickly buy his own Scion.
Category: Automotive
URL: http://Scion.com/PureProcess
Client: Scion
Agency: ATTIK San Francisco
Production: Humble
Country: United States of America
Director: Jeff Bitsack
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Art Director: Zack Fagin
Senior Copywriter: Mike Brenner
Head of Broadcast: Patty Lum
DoP: Simon Duggan
Additional credits for Humble
Executive Producer: Persis Koch
Line Producer: Mark Kovac
Editorial Company: Stitch
Editor: Dan Swietlik
Producer: Chris Girard
Flame Artist: Mitch Gardiner
Telecine Company: Incendio
Colorist: Clark Muller