Sea Shepherd Conservation Society: Plastic Ocean [Supporting Images] 1

Credits & Description:

Brand SEA SHEPHERD

FF NEW YORK New York, USA Entrant Company
FF NEW YORK New York, USA Idea Creation
FF NEW YORK New York, USA Production
FF NEW YORK New York, USA PR
FF NEW YORK New York, USA Media Placement
SEA SHEPHERD Alexandria, USA Additional Company
Fred & Farid FF New York Chief Creative Officers
Laurent Leccia FF New York Creative Director
Michael Hess FF New York Associate Creative Director
Heather Stimmler Sea Shepherd Brand Supervisor:
Heather Stimmler Sea Shepherd Brand Supervisor
Amanda Hellman FF New York Agency Supervisor
Lisa Rosario FF New York Agency Supervisor
Amanda Van Caneghem FF New York Agency Producer
Geoff Bailey Alkemy X Director
Jason Sonner Alkemy X Producer
Dave Zeevalk Alkemy X 3D Artists
Adam Stockholm Alkemy X 3D Artists
Pete Hamilton Alkemy X 3D Artists
Alejandro Monzon Alkemy X Compositor
Matthew Robinson Alkemy X Compositor
Lucas Andrei Alkemy X VFX editor
Vida Ventura Music by Tuesday Collective Music Compositor
Hallie Bonnar Music by Tuesday Collective Music Compositor
Scarlet Lastrapes Music by Tuesday Collective Vocal Talent
Theo de Gunzburg Music by Tuesday Collective CD/Composer
Published: April 2018
Synopsis:
Sea Shepherd launches with FF New York 'Plastic Ocean' an awareness campaign to bring attention to the overwhelming plastic pollution of the ocean. The pollution of the oceans reaches new records every year with patches of plastic debris in the size of entire countries. More than 1 million ocean animals are stuck in this Plastic Ocean and die each year because of this. Yet few people seem to be conscious of this scourge, which is a real danger to the biodiversity and the environment. Sea Shepherd launches with FF New York "Plastic Ocean" a project to put this subject on the front page of the social media and to create a mindset of sustainable usage of plastic, especially for Millennials and Gen Z. This campaign created by FF New York is made up of 3 visuals and a video which are dreamlike and colorful at first glance but highlight the sad reality of sea animals trapped in plastic waste.

Media Spend
We wanted the music track to underline the dreamlike, artful atmosphere in the beginning and the sad truth at the end. The goal was to highlight how important natural ecosystems are to those that live in them. By mirroring the vocal performance against the animals, the intention was to humanize their suffering, thereby making it relatable to the widest possible audience.
That’s why we chose a 13 year old girl to perform, as it conveyed a sense of innocence and naivety that fit perfectly with this message. The objective was to make the performance as intimate and personal as possible so that the listener felt they were being sung to directly. In the 5.1 mix for cinema we furthered this idea with panning to create an effect of ASMR almost as if Scarlet is whispering into your ear.
Entry Summary
The plastic ocean is a sad reality, an ocean pollution of epic dimensions, as big as France, present in all 3 big oceans and it’s still growing. It is an ugly reality that our generation refuses to watch, since they are too focussed on their quest for beauty on social media.
In order to reach our audience and motivate real change, we hid our message in beautiful pictures which worked very well and we got their attention.
Brief Explanation
The film shows several sea animals swimming in an ocean of plastic.
It appears dreamlike and colorful at first glance but eventually reveals the sad reality of sea animals struggling, trapped in plastic debris. At the end we send a strong message about sustainable usage of plastic.