Selfridges: Denim Lovers

Credits & Description:

Selfridges came to us looking to achieve a co-created campaign visual for the launch of their new Denim Lovers campaign.

We built a system using vision tracking software that collected and organised images sent from mobile devices and DSLR cameras by 300 collaborators attending a campaign fashion shoot.

The result is a true collaboration.

The process was over in less than 24 hours, appearing in DOOH sites across the country the next day and as an interactive e...