Selfridges: Denim Lovers

Credits & Description:

Selfridges came to us looking to achieve a co-created campaign visual for the launch of their new Denim Lovers campaign.

We built a system using vision tracking software that collected and organised images sent from mobile devices and DSLR cameras by 300 collaborators attending a campaign fashion shoot.

The result is a true collaboration.

The process was over in less than 24 hours, appearing in DOOH sites across the country the next day and as an interactive experience on Selfridges.com, accessible across desktop and mobile.

The project is currently live on selfridges.com

Category: Clothing & footwear

URL: http://selfridges.com

Client: SELFRIDGES

Agency: N/A - Direct to Client

Production: The Rumpus Room

Country: United Kingdom

Campaign file: Download campaign file

Director: Jeff Wood

Executive Creative Director: TOMAS ROOPE

Producer: steve wyles