Sendai Umino-Mori Aquarium Print "The Ocean: Future Masterpieces" Exhibition, 3 by Dentsu Inc. Tokyo

"The Ocean: Future Masterpieces" Exhibition, 3
The Print Ad titled "The Ocean: Future Masterpieces" Exhibition, 3 was done by Dentsu Inc. Tokyo advertising agency for Sendai Umino-Mori Aquarium in Japan. It was released in Jul 2019.
Advertising campaign for Sendai Umino-Mori Aquarium

Sendai Umino-Mori Aquarium: "The Ocean: Future Masterpieces" Exhibition, 3

Brand
Sendai Umino-Mori Aquarium
Media
Print
Released
July 2019
Posted
October 2020
Market
Japan
Industry
Environmental & Animal Issues
Agency
Dentsu Inc. Tokyo
Chief Creative Officer
Susumu Namikawa
Creative Director
Kenji Ozaki
Art Director
Fumi Annoura
Copywriter
Takuma Kawada
Producer
Ryota Kotoge

Awards:

Cresta Awards 2020
Brand PurposeBrand ActivismGold
The Media Magic AwardTHE MEDIA MAGIC AWARDShortlist
Creative TechnologyUse of AIShortlist
CraftCraft Campaign (any media)Shortlist

Credits & Description:

Title of Entry: "The Ocean: Future Masterpieces" Exhibition
Brand: Sendai Umino-Mori Aquarium
Product/Service: Sendai Umino-Mori Aquarium
Client: YOKOHAMA HAKKEIJIMA Inc.
Entrant Company: Dentsu Digital Inc.
Creative Agency: Dentsu Digital Inc.
Chief Creative Officer: Susumu Namikawa, Hiroki Nakamura
Creative Director: Kenji Ozaki, Fumi Annoura, Kazuya Kishimoto
Art Director: Fumi Annoura
Copywriter: Takuma Kawada, Naruki Higashi
Producer: Ryota Kotoge
Date of Release: 2019-07-12
Notes: Plastic pollution in our oceans is a global problem. Sendai Umino-Mori Aquarium, an aquarium with the theme of symbiosis with nature, holds a special exhibition “The Ocean: Future Masterpieces” to appeal to public opinion the seriousness of this problem from Sendai bordering the Pacific Ocean. So we first selected seven of the most famous painting in the world depicting the beauty of the ocean. Then we used simulation to estimate the volume of plastic waste in our oceans in the year 2050. Finally, we had an AI study the seven works – as well as the simulation’s results – and recreate every painting as if produced in the year 2050. Then, we displayed the works at the Sendai Umino-Mori Aquarium. The exhibition has been featured in many media, and about 30,000 people visited in 10 days. Inspired by the project, Christian Lassen, one of the original works’ artists, exhibited this painting at his own exhibition, keeping the project in the public’s consciousness even after the exhibition ended.
URL Link (optional): https://prtimes.jp/main/html/rd/p/000000322.000011571.html
Kenji Ozaki, Kaisei Soma, Kazuya Kishimoto, Strategic Planner
Kazuya Kishimoto, Ryuichi Ishikawa, Shinichiro Suzuki, Programmer
Kodai Kuroha, Masakatsu Ito, Makoto Wada, Yu Matsumoto, Designer
VONS PICTURES, INC.: Daisuke Isozaki, Teppei Nezu, Tae Yoshioka, Mutsumi Yokoyama
Yoshiyuki Dobashi, Film Producer, PICT INC.
Tabito Furusawa, Film Director, PICT INC.
Toshiya Maeda, Film Editor