Senokot: Hitler

Credits & Description:

Media: Print

Geo: South Africa

Category: Pharmaceutical

Agency: Euro RSCG

Brand: Senokot

Gentle and Effective Relief of Constipation



Constipation can be frustrating, maddening, trying, irritating and aggravating. If a person was constantly constipated and felt these emotions all the time, it would be safe to say they wouldn’t be the best person in the world. Luckily Senokot can relieve the worst cases of constipation and could even help an anally retentive dictator. When we see the most terrible dictators of history, we see images of cold men that seem frustrated and aggravated. Seeing these men with a very different facial expression than we are used to seeing, we showcase the effectiveness of Senokot.



Advertising Agency: Euro RSCG, Johannesburg, South Africa

Executive Creative Director: Jonathan Deeb

Creative Director: Fiona O'Connor

Art Director: Nicolas Kostouros

Illustrator: Nicolas Kostouros

Photographer: Adam Mchonnachie

Published: June 2012