BBC Print, Outdoor Sherlock "It's Not a Game Anymore" [image] by Team collaboration
![Sherlock "It's Not a Game Anymore" [image]](https://fcdn.me/333/465/sherlock-series-4-sherlock-its-not-a-game-anymore-image-34056059f6a2f4a421d2b1fe70.jpg "Sherlock \"It's Not a Game Anymore\" [image]")
BBC: Sherlock "It's Not a Game Anymore" [image]
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Outdoor Craft | Best Image Manipulation (campaign) | Bronze |
| Outdoor | Best Poster Single | Silver |
| Outdoor Craft | Best Image Manipulation | Silver |
| Kinsale Shark Awards 2017 | ||
| Integrated | International Integrated Campaign: Best campaign using 3 or more media formats | Silver |
Credits & Description:
Entrant Company: Bbc Worldwide
Brand: Bbc/ Sherlock Series 4
Agency: Bbc Worldwide Creative
Agency Network: Bbc Worldwide Creative
Geo: United Kingdom
Rafaela Perera - Executive Producer
Copywriter: N/a
Art Director: Martin Duhovic
Director: N/a
Account Director: Jane St. Clair-George
Agency Producer: Lauren Holden
Graphics: Matthew Henry & Sean Kothe
Image Manipulation: Nic Wickens - Senior Retoucher, Elena Agafonovaite - Retoucher
Print Producer: Lauren Holden
Other: Sarah Gerona - Creative Director
Other: Nick Meikle - Creative Director Design
Other: Laura Whittell - Lead Creative
Other: Matt Coe - Integrated Creative
Synopsis:
For the highly anticipated return of Sherlock, BBC Worldwide Creative created a standout poster campaign which teased and played with audience expectations. A considered strategy of building intensity combined with blockbuster production values presented the world’s greatest detective and friends at breaking point and whipped fandom into a frenzy for the series launch.