Sherlock: Stay in the Shadows, 2

Credits & Description:

Category: Electronics, Technology
Media: Print
Brand: Sherlock
Agency: Bleublancrouge
Geo: Canada
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director: Antoine Dasseville
Copywriter: Simon Blaquière
Production House: Consulat
Photographer: Martine Goyette
CGI / Retouching: Visual Box
Published: January 2018
Synopsis:
It's not always good to have other people's attention. Especially when those people are car thieves. This campaign demonstrates that, thanks to Sherlock's Antitheft Marking, the attention of thieves is diverted elsewhere. The thieves are personified by beams of light that automatically point to vehicles unmarked by Sherlock. They're inspecting them and getting ready to steal them.
Sometimes, it's good to stay in the shadows.
Stay in the shadows. With our 52 marking points.