Shire Pharmaceuticals: Dragon

Credits & Description:

Titile: Gaucher: Dragon
Agency: Langland
Brand: Shire Usa/ Gaucher
Country: United Kingdom
Advertising Agency: Langland, Windsor
Entrant Company: Langland, Windsor
Media Agency: Langland, Windsor
Pr Agency: Langland, Windsor
Production Company: Langland, Windsor
Executive Creative Director: Andrew Spurgeon (Langland)
Executive Creative Director: Brendan Haley (Taylor James)
Account Executive: Hamish Clark (Langland)
Senior Producer: Claire Martin (Langland)
Group Account Director: Kate Jones (Langland)
Senior Copywriter: Vickie Mcgee (Langland)
Creative Group Head: Dennis Field (Langland)
Account Manager: Fiona Berry (Langland)
Business Development Director: Andrew Hall (Taylor James)
Senior Designer: Lee Walsh (Langland)
Audience:
Type 1 Gaucher Disease is a Lysosomal Storage Disease characterised by musculoskeletal problems and bone abnormalities. We wanted to give patients a chance to take part in a study that focuses purely on bone pathology. Likened to a ‘heart attack in the bones’, the pain of Gaucher disease is unique. These executions use different techniques to show our patients’ distinctive pain in memorable yet empathetic ways. These concepts also nod to the study’s primary aim of investigating bone pathology in these patients. uses a ‘bone china’ execution to illustrate the fragility of sufferers’ bones, and show the pain they experience within a detailed design.
Brief with projected outcomes:
All UK licensed medicine communications must abide by the Code of Practice. No claims can be made that are unsubstantiated by references, no hanging comparisons are allowed and no use of the definitive article.