Shiseido: Re-Tree, 3

Credits & Description:

Title of Entry: Re-Tree
Brand: Shiseido
Product/Service: SHISEIDO KARAKUSA
Client: Shiseido Company, Limited
Entrant Company: DENTSU INC./Hakuten Corporation
Creative Agency: DENTSU INC.
Creative Director: Yoji Nobuto
Creative Director: Isao Kuwana
Creative Director: Naoki Tanaka
Creative Director: Yu Miura
Art Director: Yu Miura
Art Director: Yusuke Koyanagi
Art Director: Keisuke Hori
Designer: Kizuki Nakano
Designer: Yuya Ogawa
Designer: Airi Nakano
Designer: Ryukei Aoyagi
Designer: Koji Nakae
Copywriter: Naoki Tanaka
Copywriter: Risako Kawashima
Producer: Sachiko Takamine
Producer: Shohei Nakajima
Producer: Seishiro Tate
Producer: Kenji Ozaki
Planner: Kenji Ozaki, Yosuke Nakazato
Creative Technologist: Kyoko Yonezawa, Shintaro Murakami
Artist: Yosuke Nakazato
Print Producer: Shunichi Yamashita
Print Operator: Junpei Takahara
Date of Release: 2019-10-15
Notes: Shiseido—Japan’s quintessential cosmetics manufacturer. The name itself expresses respect for our earth and natural environment. Our action-oriented commitment to a sustainable society resulted in eco-friendly packaging, and now we take that one step further, sharing our pledge with our employees and society at large.
We turned our attention to the paper offcuts generated during the production of packaging. Stamping the iconic Shiseido karakusa patterns onto these offcuts, we assembled various shapes into unique works of art, ultimately “reforesting” the entrance of our Ginza headquarters, the site of Shiseido’s historic founding, into a contemplative space.
Scraps of paper are normally destined for the trash bin once they have fulfilled their role. As Shiseido thrives on contributing to beauty, our mission naturally led to creating art from this excess waste.
From tree to tree…using leftover natural materials to create an interior forest of art.