SIC Radical Print Fun by McCann Lisbon
The Print Ad titled Fun
was done by McCann Lisbon advertising agency for SIC Radical in Portugal. It was released in Jan 2014.
SIC Radical: Fun
Brand
Media
Released
January 2014
Posted
January 2014
Market
Agency
Copywriter
Art Director
Account manager
Creative Director
Credits & Description:
Portugal still holds a high-ranking place when it comes to HIV cases in European countries.SIC Radical is a tv channel targeted at a younger audience so we grabbed that chance and developed a campaign (also featuring a tvc) that started airing exactly on december 1, World AIDS Day.Our message is basic: if you wear a condom, you really just have the fun part of sex, and none of the worries.
Media: Print
Agency McCann Lisbon
Category: Publications & media
Client: Impresa Media Group
Agency: McCann Lisbon
Country: Portugal
Creative Director: José Marques
Art Director: Filipe Domingues
Copywriter: Mário Nascimento
Agency Producer: Carlos Câmara
Account manager: Sara Fiuza