SINBO: FACE AND BODY - HANDLEBAR MOUSTACHE

Credits & Description:

Agency: TBWA ISTANBUL
Campaign name: FACE AND BODY
Year: 2015
Product and services: TRIMMER
Registrant: TBWA ISTANBUL
Country: TURKEY
Brand name: SINBO
Advertising agency, city: TBWA ISTANBUL
Photographer: MUSTAFA NURDOGDU
Art Director: SUNGU HACISABANOGLU,GUNEY SOYKAN,
Executive Creative Director: ILKAY GURPINAR
Creative director: VOLKAN KARAKASOGLU
Account Director / Manager: BESTE ERENER
Copywriter: ALPAN ESEN,KEREM TUTEN,
Other credits: OGUZ BIRGOREN - 3D ARTIST
Creative idea explanation: As different types of beards are trending and shaving is falling from grace, multiple-use trimmers are becoming a part of men’s lives more and more. Many men demand one compact and adaptable grooming kit for all of their needs instead of having various shavers for different parts of the body. To show the young people that Sinbo’s grooming kit is capable of their all needs, we decided to trim the facial and body hair in a special way to create the optical illusion of giant beards with serious look and an air of irony with the b/w fashion photography style.