Sioo:x Wood Protection Print The World's Most Boring Billboard by Stendahls
The Print Ad titled The World's Most Boring Billboard
was done by Stendahls advertising agency for Sioo:x Wood Protection in Sweden. It was released in Jan 2019.
Sioo:x Wood Protection: The World's Most Boring Billboard
Media
Released
January 2019
Posted
October 2020
Market
Agency
Awards:
| Cresta Awards 2020 | ||
|---|---|---|
| The Media Magic Award | THE MEDIA MAGIC AWARD | Silver |
Credits & Description:
Title of Entry: The World's Most Boring Billboard
Brand: Sioo:x
Product/Service: Wood Protection
Client: Sioo:x
Entrant Company: Stendahls
Creative Agency: Stendahls
Date of Release: 2019-01-06
Notes: Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary.
But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden.