Sky Tv Print S.W.A.T. by Grey United Milan

S.W.A.T.
The Print Ad titled S.W.A.T. was done by Grey United Milan advertising agency for subbrand: Sky cinema HD (brand: Sky Tv) in Italy. It was released in Apr 2012.
Advertising campaign: Make Christmas more cinematic

Sky Tv: S.W.A.T.

Brand
Sky cinema HD  (Sky Tv)
Media
Print
Released
April 2012
Posted
April 2012
Market
Italy
Industry
Сable/Satellite television
Agency
Grey United Milan
Executive Creative Director
Pino Rozzi
Art Director
Giorgio Cignoni
Executive Creative Director
Roberto Battaglia
Copywriter
Federico Ghiso
Photographer
Carioca Studio
Account Supervisor
Director Client Service

Credits & Description:

Category: Publications & Media
Advertiser: SKY ITALIA SATELLITE TV
Product/Service: SKY CINEMA
Agency: 1861UNITED
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Federico Ghiso/Giorgio Cignoni
Copywriter: Federico Ghiso
Art Director: Giorgio Cignoni
Photographer: Carioca Studio
Art Buyer: Maria Benenati
Account Supervisor: Client Director: Marta Di Girolamo
Advertiser's Supervisor: Brand Communication And Innovation Director: Nicola Novellone
Planner: Senior Strategic Planner: Gaetano De Marco
Planner: Senior Strategic Planner: Gaetano De Marco

English Translation of Main Headlines
Christmas is always the same: the same songs, the same food, the same old tree.
We needed a direct and simple message to stand out from the crowd of the traditional Christmas advertisers, at the same time being more Christmassy than ever.
To convey it, we chose a group of unexpected testimonials: lots of Santas, one for every type of movie genres.