Smart: Screensaver Fish

Credits & Description:

To promote the new engine MHD, which automatically shuts off when the Smart car is idle, saving fuel and protecting the environment, Ponto de Criacao, Sao Paulo created a movie that uses a computerâs screensaver as an analogy. The film begins with the car moving through a street. When it comes to a stop in front a lighthouse, the film cuts to the screensaver. At that moment, the voice over introduces the new feature. And then, we go back to the previous scene and the carâs engine starts.
Category: Automotive
Client: Daimler
Agency: Ponto de Criação, São Paulo, Brazil
Country: Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Caroline Freire
Art Director: Cristiano Canguçu
Copywriter: Caroline Freire
Art Director: Cristiano Canguçu
Art Director: Nando Zenari
Art Director: Cassio Tisseo