Smart Print Smart Cut in, 2 by CLM BBDO Paris

Smart Cut in, 2
The Print Ad titled Smart Cut in, 2 was done by CLM BBDO Paris advertising agency for Smart in France. It was released in Jun 2016.
Advertising campaign for Smart

Smart: Smart Cut in, 2

Brand
Smart
Media
Print
Released
June 2016
Posted
June 2016
Market
France
Industry
Cars
Agency
CLM BBDO Paris
Photographer
Alex Murphy
Copywriter
Sébastien Duhaud

Credits & Description:

Media: Print
Category: Automotive
Client: Smart
Agency: CLM BBDO Paris
Country: France
CLM BBDO
Executive creative director: Matthieu Elkaïm
Art director: Anthony Liétart
Copywriter: Sébastien Duhaud
CEO: Olivier Rippe
Managing director: Séverine Autret
Account director Hicham Ghazaoui
Account executive: Charlotte Montrichard
Head of art buying: Marie Bottin
CGI: Jeremy Delhuvenne
Photographer: Alex Murphy
Head of planning: Loic Mercier
SMART
Marketing Director: Stephane Boutier
Brand manager smart: Hervé Poquet
Following the "Sorry" movie and the "Competitors" print campaign, BBDO Paris and Smart once again hit the spotlight through their new media and press campaign called "Cut in", which highlights the fact that there's only one smart that can take over another one.