Smoke Free Life Print Forbidden, 2 by The Smarts Sofia

Forbidden, 2
The Print Ad titled Forbidden, 2 was done by The Smarts Sofia advertising agency for Smoke Free Life in Bulgaria. It was released in Feb 2017.
Advertising campaign for Smoke Free Life

Smoke Free Life: Forbidden, 2

Brand
Smoke Free Life
Media
Print
Released
February 2017
Posted
February 2017
Market
Bulgaria
Industry
Anti-smoking
Agency
The Smarts Sofia
Creative Director
Radoslav Bimbalov
Creative Director
Bogdan Russev
Art Director
Pavlina Boneva
Designer
Natalia Nikolova
Photographer
Vassil Karkelanov
Production Agency
SHOOT!

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: Smoke Free Life
Agency: the Smarts
Geo: Bulgaria
Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Directors: Bogdan Russev, Radoslav Bimbalov
Art Director: Pavlina Boneva
Designer: Natalia Nikolova
Photographer: Vassil Karkelanov
Production: Shoot!
Published: February 2017
Description: Advertising sells, we all know that. So tobacco ads on the streets sell cigarettes to everybody out there, including people under 18 y.o. And this must be kind of illegal, right? So here comes a simple question: forbid children to see the ads or remove the ads? Bulgaria is one of the last European countries where outdoor advertising of cigarettes is not forbidden. The campaign aims to make the authorities change the law.
Advertising of cigarettes is selling kids cigarettes. Forbid them to see it or forbid it to exist?