Media: Print
Geo: Brazil
Category: Public interest
Agency: BBH
Brand: ADESF
A small faulty screw once crashed an airliner taking 219 lives.
Your body is machine 10X more complex. Smoking can damage any single part of if.
Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
Published: March 2012