Snickers Print Hunger Insurance - Poster by Impact BBDO Dubai
Snickers: Hunger Insurance - Poster
Awards:
| Caples Awards 2020 | ||
|---|---|---|
| Creative Use of Data | - | Bronze |
| Mobile | - | Bronze |
| Branded Content | - | Bronze |
| Innovation | - | Bronze |
| Integrated | - | Bronze |
| Cresta Awards 2020 | ||
| Ambient And Experiential | Experiential campaign | Silver |
| Integrated | Integrated | Silver |
| Digital Design | User journey | Silver |
| Creative Technology | Creative use of Data | Bronze |
| Digital Design | Integration of multiple technologies | Shortlist |
Credits & Description:
Client: Snickers
Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Chief Creative Officer: Paul Shearer
Executive Creative Director: Ali Rez
Creative Director: Jamie Kennaway
Designer: Hyun Seo Yoo
Art Director: Hyun Seo Yoo
Copywriter: Jamie Kennaway
Copywriter: Jason Velasquez Burayag
Director: Joris Bosdriesz
Designer: Richard Gandiongco
Creative Services Director: Tennyson Torcato
Country: United Arab Emirates
Published: February 2020
Synopsis:
Background:
Everyone knows "You're Not You When You’re Hungry”. Being hungry has got people into all kinds of trouble as a result, and until now there’s been no place for them to turn. So SNICKERS decided to help.
Idea:
SNICKERS launched its own insurance to cover people for the mistakes they make because they are hungry. Paying out in Snickers bars to get them back to being them. The first and only insurance of its kind, HUNGER INSURANCE paid out for literally anything, as long as it was down to hunger.
Results:
Just like any insurance, we kicked things off with an infomercial-style video, which asked people to make a claim for their hunger blunders. Testimonial films, social, audio ads and outdoor also drove our noble cause. To make a claim, people had to visit the website, speak to a chatbot, provide a few details of their hunger blunder, and receive a coupon for a payout of SNICKERS® bars redeemable at Circle K stores.