Sol Print, Outdoor Pelago [alternative color spectrum] by 358 Helsinki

Pelago [alternative color spectrum]
The Print Ad titled Pelago [alternative color spectrum] was done by 358 Helsinki advertising agency for Sol in Finland. It was released in Jul 2016.
Advertising campaign: Local Heroes

Sol: Pelago [alternative color spectrum]

Brand
Sol
Media
Print, Outdoor
Released
July 2016
Posted
July 2016
Market
Finland
Industry
Beers and Ciders
Production Agency
Woodpecker Film
Director
Sam Shingler
Agency
358 Helsinki
Art Director
Ale Lauraeus
Creative Director
Ale Lauraeus
Copywriter
Antti Tähtinen
Photographer
Pasi Salminen

Credits & Description:

A sequel to last year’s success series now on TV too. This year's Sol Local Heroes documentaries feature the snow-surfboard makers Ilahu, shoe designer Minna Parikka, Pelago Bicycles and the Vaasankatu favourite Fine & Dandy.
Category: Alcoholic Drinks
Media: Print/ Outdoor
Client: Hartwall
Brand: Sol
URL: http://www.sol.com/fi/localheroes
Agency: 358
Geo: Finland
Advertising Agency: 358, Helsinki, Finland
Creative Director / Art Director: Ale Lauraéus
Graphic Designer: Antti Salminen
Agency Producer: Peggy Petrell
Client Team Director: Veera Kivimäki
Copywriter: Antti Tähtinen
Photographer: Pasi Salminen
Additional Credits: Woodpecker Film, 358 Motion
Director: Sam Shingler
Animation: Oscar Böckerman
Edit: Antti Nikunen
Published: July 2016