SommierCenter Print Bed #3 by Mercado McCann

Bed #3
The Print Ad titled Bed #3 was done by Mercado McCann advertising agency for SommierCenter in Argentina. It was released in May 2018.
Advertising campaign for SommierCenter

SommierCenter: Bed #3

Brand
SommierCenter
Media
Print
Released
May 2018
Posted
March 2020
Market
Argentina
Industry
Household maintenance & pet products
Agency
Mercado McCann

Credits & Description:

Client: SommierCenter
Advert Title: Beds
Media: Print
Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer: Martin Mercado
Executive Creative Director: Diego Tuya, Dario Rial
Creative Director: Nicolas Ochoa, Nicolas Massimino
Art Director: Pablo Cominetti
Copywriter: Juan Ignacio Goldsztein
Account Director: Agustín Coste
Producer: Agustín Borgognoni
Published: April 2018
Sinopsis:
Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.
Stop to sleep, then drive.