Category: Public Interest, NGO
Media: Print
Brand: SOMOSGAY
Agency: Havas
Geo: Paraguay
Advertising Agency: Kausa Havas, Paraguay
General Creative Director: Alberth Cabrera
Creative Directors: David Paredes, Alberth Cabrera, Diego Gómez, Horacio López
Art Director: David Paredes
Copywriters: Diego Gómez, Horacio López
Creative Manager: Ivanna Croskey
Photographer: Marco Bogarin
Additional Credits: Andrea Sánchez
Published: June 2018
Synopsis:
SOMOSGAY works to build a Paraguayan society that is solidary, plural, democratic, equitable and without exclusions, where lesbian, gay, bisexual and trans people live happily in full equality in their homes, schools and workplaces.
Given the discrimination and violence that generates a state of constant fear that immobilizes the LGTB population, we launched the "HATE IS DEAF" campaign to generate debate regarding the sad reality that exists in the country, seeking a society without exclusions.
Hatred is Deaf
Join in for change. Hope will never be silent.