Sony Print WOMAN by Y&R San Francisco
The Print Ad titled WOMAN
was done by Y&R San Francisco advertising agency for subbrand: Sony Cyber-shoot Digital Cameras (brand: Sony) in United States. It was released in Mar 2012.
Sony: WOMAN
Media
Released
March 2012
Posted
March 2012
Market
Agency
Art Director
Copywriter
Creative Director
Photographer
Awards:
| Festival Antigua: Premios Jade 2012 | ||
|---|---|---|
| Pieza Prensa | Electrónica computación audio/video y accesorios artículos de oficina | Bronce |
Credits & Description:
Category: Home Electronics & Audio-Visual
Advertiser: SONY
Product/Service: CYBER-SHOT PANORAMIC 360
Agency: CEREBRO Y&R
Chief Creative Officer: Jorge Heilbron
Creative Director: Germán Ponce
Copywriter: Victor Chizmar
Art Director: Francisco Bernal
Photographer: Ricardo López
Account Manager: Yolani Faraudo
Account Manager: Yolani Faraudo
Other Credits: Photo Retouching: Mario Monteza
English Translation of Main Headlines
To imply that the new Sony Cyber-shot could take amazing 360 panoramic
photos, we recurred to the fingers behind the head commonly used to make fun
of people in photos, but in this case done by the photographer herself.