Sound Credit Union: First Ding

Credits & Description:

Sound Credit Union talks up why not to bank at a bank.



Campaign Fact Sheet



Client:

Sound Credit Union, Tacoma, Wa.

Client’s first non-inhouse advertising.



Agency:

Frank Unlimited, Seattle

First work for new client.



Brief:

Use products, including free checking, express mortgages and car loans to compete with banks.

Use accessibility, including live tellers (not ATMs) and 20 branch offices, to compete with other credit unions.



Creative executions:

25 different messages, in three-phase rollout



Target:

Young adults, 25 – 54, 40/60 male-female



Media:

7 newspaper half pages

17 transit bus tails and panels up to 2.5’ x 12’

11 billboards, up to 14‘ x 48’

12 posters, 11’ x 23’

20 online Flash banners

3 radio :60s



CD/AD: Zach Hitner

CD/CW: Forrest Healy

Photog (stock): Getty Images



Rollout begins:

July