Special Olympics: Special Olympics

Credits & Description:

Brand SPECIAL OLYMPICS
Entrant Y&R NEW YORK
Y&R NEW YORK New York, USA Entrant Company
Y&R NEW YORK New York, USA Idea Creation
Leslie Sims Y&R New York Chief Creative Officer North America
Joao Coutinho Y&R New York Executive Creative Director North America
Felipe Pavani Y&R New York Creative Director
Kate Lummus Y&R New York Creative Director
Greg Lotus Y&R New York Head of Integrated Production
Louisa Gargiulo Y&R New York Print Producer
Alex Foster Y&R New York Global Content Director
Rebecca Canavan Y&R New York Content Producer
Britta Dahl Y&R New York Account Managing Director
John Swan Y&R New York Strategy Director
Jennifer Kohl Y&R New York Executive Director of Integrated Media
Darshan Rangnath Y&R New York Integrated Associate Media Director
Amy Saunders Y&R New York Director of Post Production
Ruby Rudijono Y&R New York Creative Coordinator
Lauriana Zuluaga Y&R New York Executive Music Producer
Cole Hannan Freelancer Editor
Charlotte Rutherford N/A Photographer
Luke Miley LMC Photographer Agent
Victoria Pavon N/A Production
Tim Shriver Special Olympics Chairman
Mary Davis Special Olympics CEO
Kelli Seely Special Olympics Chief Marketing and Development
Entry Summary
Special Olympics fights for total inclusion for all people with Intellectual Disabilities around the world. However, a majority of the public believes that people with Intellectual Disabilities need to be separated for their own special needs and health requirements. This is untrue. And this is segregation. It is detrimental to the health and well-being of people with intellectual disabilities and to society at large.
Despite sportswear marketing including athletes with diverse backgrounds and abilities, these global brands have never included athletes