Sported: Tears

Credits & Description:

Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. Itâs not about turning them into sports stars. Itâs about giving them the life skills to take a positive step forward. To raise awareness of Sported's work, we wanted to demonstrate the transformative power that sport has on these at-risk kids.
Media: Print
Category: Charities & appeals
Client: Sported
Agency: McCann London
Country: United Kingdom
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Lolly Thomson
Creative Director: Sanjiv Mistry
Creative Director: Jamie Mietz
Copywriter: Sanjiv Mistry
Copywriter: Chloe Grindle
Art Director: Jamie Mietz
Art Director: Michael Thomason
Art Director: Carl Rapp
Head of Art: Gary Todd
Account Director: Sam Lewis
Account Director: Russell Perry
Planner: Johnny Kanagasooriam
Studio: Dave Callow
Retoucher: Rob McDonald
Photographer: Joe Lang
Photographer: Charlotte Wright
Print Producer: Jo Howes
Account manager: Saminder Khaneka
Account manager: Nikki Soin
Published: December 2013