To mark its 12th year of partnership with the Montreal Marathon Sports Experts launched the world’s first "Scrolling Marathon" – a unique mobile website that lets you scroll all 42.2 grueling kilometres of the Montreal Marathon.
Winners could get their hands on actual running gear because if they have the time and perseverance to scroll through 42,2 km, they have what it takes to become a runner.
Media: Interactive
Category: Sportswear
URL: http://scrollingmarathon.ca/
Client: Sports Experts
Agency: Rethink
Production: Atomes & Pixels
Country: Canada
National Creative Director: Chris Staples
National Creative Director: Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Account Director: Alex Lefebvre
Web Development Partner: Alexandre Leclair
Web Development Partner: Olivier Mercier-Chan Kane