State of Illinois Print It only works if you wear it, 4 by O'Keefe Reinhard & Paul

It only works if you wear it, 4
The Print Ad titled It only works if you wear it, 4 was done by O'Keefe Reinhard & Paul advertising agency for State of Illinois in United States. It was released in Aug 2020.
Advertising campaign for State of Illinois

State of Illinois: It only works if you wear it, 4

Brand
State of Illinois
Media
Print
Released
August 2020
Posted
August 2020
Market
United States
Industry
Public Safety, Health & Hygiene
Agency
O'Keefe Reinhard & Paul

Credits & Description:

Client: State of Illinois
Agency: O'Keefe Reinhard & Paul
Advertising Agency: OKRP, Chicago, USA
Country: United States
Published: August 2020
Synopsis:
Building on decades of public health campaigns that have helped the public adopt safety precautions as daily practices, the campaign reminds Illinoisans that wearing a mask is just like wearing a seatbelt, a helmet or lifejacket, tools used every day to prevent serious injury or even death. Research has found that highlighting these commonsense comparisons is the most effective messaging to change behavior and increase mask usage. Research also demonstrates that wearing a face covering is one of the most effective ways of decreasing the spread of the virus, and new research indicates it could also provide important protection to the wearer.