Stena Line: To France

Credits & Description:

âThe new outdoor campaign for Stena Line is designed to lift the spirits in January and get everyone in the holiday mood. This is the month where people start to think about their Summer holidays and the campaign encourages people to book their holiday to France with Stena Line.
Instead of showing clichéd shots of a Ferry or beaches, however, we feature famous French paintings of relaxed idyllic scenes, but with a striking difference : a modern- day holiday maker is sitting in the picture. The headline invites you to âPut yourself in the pictureâ. In the complementary radio campaign we hear how booking a holiday with Stena can help banish the âJanuary Bluesâ because if you simply 'picture yourself on hols in France', nothing can get you down.â
Category: Travel, transport & tourism
Client: Stena Line
Agency: Chemistry, Dublin
Production: Chemistry
Country: Ireland
Creative Director: mike garner
Art Director: Orlagh Daly
Copywriter: Kathryn Murphy
Copywriter: Gai Griffin