Stihl Print TWEET by Whybin\TBWA Sydney

TWEET
The Print Ad titled TWEET was done by Whybin\TBWA Sydney advertising agency for subbrand: Stihl Tools (brand: Stihl) in Australia. It was released in Feb 2012.
Advertising campaign: Get real. Get outside

Stihl: TWEET

Brand
Stihl Tools  (Stihl)
Media
Print
Released
February 2012
Posted
February 2012
Market
Australia
Industry
Household maintenance & pet products, Gardening Instruments & Products
Agency
Whybin\TBWA Sydney
Art Director
Amelia Birrell
Executive Creative Director
Paul Reardon
Copywriter
Chris Ellis
Photographer
Chris Budgeon

Credits & Description:

Category: Home Appliances & Furnishings
Advertiser: STIHL
Product/Service: OUTDOOR POWER TOOLS
Agency: WHYBIN\TBWA
Chief Creative Officer: Scott Whybin
Executive Creative Director: Paul Reardon
Copywriter: Chris Ellis
Art Director: Amelia Birrell
Photographer: Chris Budgeon
Account Manager: Laurelle Esse
Account Manager: Laurelle Esse

English Translation of Main Headlines
This print campaign was developed to support STIHL’s new Australian brand positioning of ‘Get Real. Get Outside.’ The ads beg those who are so immersed in the modern digital world inside, to rediscover the simple joys of their backyard outside. STIHL tools allow you to reclaim this nostalgic place.