Category: Home Appliances & Furnishings
Advertiser: STIHL
Product/Service: OUTDOOR POWER TOOLS
Agency: WHYBIN\TBWA
Chief Creative Officer: Scott Whybin
Executive Creative Director: Paul Reardon
Copywriter: Chris Ellis
Art Director: Amelia Birrell
Photographer: Chris Budgeon
Account Manager: Laurelle Esse
Account Manager: Laurelle Esse
English Translation of Main Headlines
This print campaign was developed to support STIHL’s new Australian brand positioning of ‘Get Real. Get Outside.’ The ads beg those who are so immersed in the modern digital world inside, to rediscover the simple joys of their backyard outside. STIHL tools allow you to reclaim this nostalgic place.