STROKE ART FAIR Print Scars of Democracy, 8 by Serviceplan, Germany
STROKE ART FAIR: Scars of Democracy, 8
Awards:
| Cresta Awards 2020 | ||
|---|---|---|
| Digital Design | App | Gold |
| Digital | Branded apps and games | Silver |
| Creative Technology | Use of AR | Shortlist |
| Caples Awards 2020 | ||
| Mobile | - | Bronze |
| New York Festivals Awards 2020 | ||
| Digital/Mobile | Best Use | Finalist |
| Design | Environmental/experiential Design | Bronze |
Credits & Description:
Title of Entry: Scars of Democracy
Brand: STROKE ART FAIR
Product/Service: Scars Of Democracy AR - App
Client: STROKE ART FAIR GmbH
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Judging URL: https://www.4thejury.com/
Live site URL: https://apps.apple.com/de/app/scars-of-democracy/id1446393365?l=en
Creative Director: Michael Sundermann, PLAN.NET GERMANY
Date of Release: 2019-05-16
Art Director: Vanessa Holz
Art Director: Isabella Graß, PLAN.NET GERMANY
Global Chief Creative Officer: Alex Schill
Global Creative Strategist: Maximilian Schoengen
Creative Concept: Carsten Popp / PLAN.NET GERMANY
Executive Creative Director: Markus Maczey / PLAN.NET GERMANY
Creative Director: Michael Sundermann / PLAN.NET GERMANY
Junior Art Director: Vanessa Holz / PLAN.NET GERMANY
Junior Art Director: Isabella Graß / PLAN.NET GERMANY
Senior Editor: Gareth Watson / PLAN.NET GERMANY
Creative Coder & Technical Lead: Jonas Heitzer / PLAN.NET GERMANY
Junior Creative Coder: Efim Tamplon / PLAN.NET GERMANY
Background: The "right to exercise artistic freedom" under Article 19 of the UN Convention for Human Rights is increasingly under threat worldwide. As one of Europe's most important urban art fairs STROKE Art Fair chose to celebrate this internationally ratified human right with a special exhibition of "Scars of Democracy" – a series of political portraits by street artist “capo's finest”. The series includes paintings of Obama, Merkel and more, their bodies adorned with tattoos that represent decisions, unfinished business and the things they tried to keep from the public eye. For the first time, street art was transformed into a virtual vernissage.
Idea: This project was about bringing the physical and virtual worlds together and engaging users in the fight for artistic freedom. During the STROKE Art Fair exhibition, huge canvases depicting each political portrait hung from the ceilings for attendees to view – but the true depth of the experience and message was only possible with digital augmentation.
Results: We engaged users on social media via Instagram where we hijacked the well-known user interface by posting a series of individual images which over time revealed a full Scars of Democracy wallpaper.